In today’s fast-paced digital world, emails remain among the most powerful communication tools. Whether you’re a young professional just starting or a seasoned marketer looking to deepen customer connections, understanding how to write and use emails effectively is essential. In this episode, co-hosts Anshika and Saurabh talk about the art and science of emails—why they matter, how to craft them, and what pitfalls to avoid.

Why Emails Are Still Relevant in 2025 and Beyond

In an age dominated by instant messaging apps and social media, emails might seem old-fashioned to some. However, emails continue to be a vital communication channel for personal, professional, and marketing purposes. Here’s why:

• Emails Connect You to Anyone, Anywhere: You can literally parachute into the brain and attention of whoever you want in this world. This superpower enables direct, meaningful communication without gatekeepers.
• Email Is Your Digital Real Estate: Unlike social media platforms owned by corporations, your email address is something you own. It’s a personal asset that cannot be taken away or arbitrarily suspended by third-party platforms.
• Emails Are Searchable and Permanent: Email inboxes serve as an archive for your conversations and ideas. You can go back years and find important information, contracts, or discussions. This permanence makes emails legally admissible and trustworthy records.

5 Don’ts of Email Writing Every Professional Should Know

Crafting a great email is an art form. It’s about respecting the recipient’s time and attention while delivering clear value. Here are five key “don’ts” to keep in mind:

1. Don’t Send Badly Formatted Emails: Poor formatting is an immediate turn-off. Avoid large blocks of text. Instead, use short paragraphs of 2-3 lines, bullet points, and appropriate spacing to make your email easy to read.
2. Don’t Use Multiple Fonts or Excessive Styling: Keep your email simple and professional. Stick to one font and avoid unnecessary colors or decorations. The content should be the focus, not flashy design.
3. Don’t Make the Email About You: Focus on how you can add value to the recipient. Instead of talking about yourself, explain what solutions or benefits you bring to the table.
4. Don’t Over-Optimize Sending Times: While some say the best time to send emails is Tuesday at 9 AM, the truth is, if your email is valuable, people will read it whenever they can. Don’t get trapped in rigid formulas—authenticity and relevance matter more.
5. Don’t Lose Your Authentic Voice: Be yourself. Whether you write long, detailed emails or short, punchy ones, authenticity builds trust and relationships. Trying to mimic a “perfect” style can backfire.

How to Write Emails That Get Noticed and Build Relationships

Emails are not just transactional messages—they are opportunities to build lasting connections. Here are some tips to make your emails stand out:

• Use Clear Subject Lines: Your subject line should clearly indicate the purpose of your email. Avoid vague or clickbait phrases.
• Start with a Brief Introduction: State who you are and why you’re reaching out in one or two sentences.
• Highlight Key Points with Bullet Lists: Bullet points make complex information digestible and show respect for the reader’s time.
• Focus on Value: Explain how you or your product can solve a problem or meet a need for the recipient.
• Include a Clear Call to Action: Whether it’s scheduling a call, replying with information, or visiting a website, make the next step obvious.

Remember, an email is your chance to make a first impression, so keep it professional, concise, and focused on the recipient.

Emails as a Marketer’s Dream

From a marketing perspective, emails are a goldmine. They offer a direct line to your audience’s attention without the noise of social media algorithms.

Email marketing allows brands to cut through the clutter because “once it’s in your inbox, it’s there to stay.” This permanence means your message has a better chance of being seen and acted upon compared to fleeting social media posts.

Here’s why email marketing remains crucial:

• Owned Audience: Unlike social media followers, your email list is an asset you control. No platform can take it away from you.
• High Engagement Potential: People tend to check emails multiple times a day, making it a prime channel for delivering timely offers and updates.
• Searchable and Trackable: Emails provide data on open rates, click rates, and conversions, allowing marketers to optimize campaigns effectively.
• Long-Term Relationship Building: Emails enable ongoing conversations that nurture trust and loyalty over time.

Why Email Is a Lifelong Asset

Email’s value extends beyond immediate communication. It’s a record keeper, a legal document, and a personal archive. Here’s why email is forever:

• Searchable History: You can revisit conversations from years ago to recall commitments, ideas, or agreements.
• Legal Proof: Emails can serve as evidence in disputes or legal matters, offering proof of communication and consent.
• Memory Aid: Unlike human memory, which fades, emails don’t forget. They help keep track of important details and timelines.

Because of this, it’s wise to treat your emails with care, ensuring clarity and professionalism in every message.

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TL;DR : Mastering the Art of Emailing

• Emails are your personal digital asset and direct connection to anyone in the world.
• Avoid common mistakes like poor formatting, excessive fonts, and self-centered messaging.
• Focus on clarity, brevity, and value to the recipient.
• Don’t obsess over sending times—quality content trumps timing.
• Be authentic and true to your voice.
• Email marketing remains a powerful tool for brands and professionals alike.
• Email is a lifelong archive and legal document, making it invaluable.

By embracing these principles, you can harness the full power of emails to navigate professional challenges, build meaningful connections, and “adult” with confidence.

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Welcome to The Adulting Podcast. Hosted by Anshika and Saurabh, this podcast is your go-to for navigating the messy, exciting world of your 20s. From careers to creativity, we’re sharing honest conversations, practical tips, and the lessons we’re learning along the way. Whether you’re just starting out or looking for a fresh perspective, we’re here to help you figure things out—one episode at a time.

If you like/love/hate what you see, write to us at @akforthevibe and @saurabh.